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An in-person sales road map for photographers


October 2017 issue Business

© Julia Kelleher Photographer Julia KelleherEven from the early days of her business, Julia Kelleher, M.Photog.M.Artist.Cr., CPP, saw the shift to a digital-only model looming. Ten to 15 years ago, clients would order prints online but usually not large ones. Increasingly, they asked for digital files, and there were plenty of upstart photographers willing to oblige. When Kelleher opened her studio a decade ago, it seemed like the shoot-and-burn model was the way to go. After all, it was... Continue Reading >

Case study: Benchmarks enhance productivity


August 2015 issue Business

Earn more, work the sameFor several years, Stephanie Anders, owner of Stephanie Anders Photography, had been humming along. Focused almost entirely on the artistic side of professional photography, she had built a solid customer base and was experiencing good growth of her Miami portrait studio. But as she eyed the next level for her business, she realized she didn’t know how to get there.SITUATIONAnders’ sales were pretty good and the number of sessions she was photographing was... Continue Reading >
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