If, like many photographers, you sought to register your domain name only to find that someone else already owned it, you have new and potentially better domain extension (also known as a Generic Top Level Domain, gTLD) choices for your website’s URL. The Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit body that governs the Internet, has authorized the creation of hundreds of new domain extensions, and GoDaddy, the world’s largest domain registrar and Web hosting provider, is offering new domain extensions that will help define your business by what you do or where you are, plus hundreds more are coming.
Currently GoDaddy offers .PHOTOS, .CAMERA, and .PHOTOGRAPHY domain extensions suited to the photographic industry. Where many photographers have registered a domain that combines their name and “photography” before the extension .COM or .NET, these new gTLDs give you the option for a post-dot descriptor of your business, such as janesmith.photography. Simple.
While .COM is still the ruler of the URL universe, new alternatives are bound to gain popularity, and now is an opportune time to see if you can secure the perfect Web address for your business. Go Daddy offers .PHOTOS and .PHOTOGRAPHY domain names for $24.99/year and .CAMERA for $39.99/year. The gTLDS .PHOTO is not yet available.
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