« March 2014 | Main | May 2014 »

April 2014 Archives

April 7, 2014

April 2014 Issue

April Lora Yeater Page 62.jpg

April 2014 Issue

April John McDermott page 94.jpg

April 2014 Issue

April Lora Yeater Page 64jpg.jpg

April 2014 Issue

April Lora Yeater page 68.jpg

April 2014 Issue

John McDerrmott Page 90.jpg

April 2014 Issue

Cover Photo April .jpg

April 18, 2014

People and Their Trash: Menzel Records What We Throw Away

Peter Menzel’s latest portraits educate the public about the importance of recycling

By Amanda Arnold

“The idea of showing what Americans throw away is something we’ve been thinking about doing for years,” says photojournalist Peter Menzel. “But that doesn’t seem like the kind of [photo] book people would buy, and we do our projects unsponsored and unfunded, so we had to table the idea.”

That is until The Glad Products Company approached Menzel and his partner, writer Faith D’Aluisio, offering both funding and creative freedom in return for a series of photos addressing just that topic. The series, dubbed “Waste in Focus,” and its website wasteinfocus.com were unveiled at a press conference on April 10. On Earth Day, April 22, eight photos from the project will be on exhibit in Times Square.

One challenge was finding a way to display the trash in a visually interesting way for the photos. Ultimately, Menzel and D’Aluisio decided to string the items from two rolling clothes racks using bird netting, with the recyclables and compost items featured to the left and the landfill items to the right. The displays were then loaded into a truck and set up inside the family’s home.

Learn more and read our interview with Peter Menzel in the July issue of Professional Photographer magazine. [Click for larger image.]

wasteinfocus_atl_griffin_1600.jpg

 

April 23, 2014

Lightroom Goes Mobile, Hits the Ground Running

By Stan Sholik

Attention Adobe Photoshop Lightroom users—you can take it with you! With the release of Lightroom 5.4 and the free Lightroom mobile app, Adobe is making it possible to perform Lightroom edits away from your desktop or laptop computer. While there are some strings attached to the program, and the full range of Lightroom controls are not yet available, it is a pretty cool extension of your abilities if you need offline editing.

To use Lightroom mobile in conjunction with Lightroom, you must have one of the following Creative Cloud plans:

  • Creative Cloud—Photoshop Photography Program (Photoshop CC and Lightroom bundle)
  • Creative Cloud complete plan
  • Creative Cloud Student and Teacher edition
  • Creative Cloud for teams complete plan

If you have one of these plans, you can download and install Lightroom 5.4 from the cloud and Lightroom mobile from iTunes and you’re on your way. At present Lightroom mobile is only available for iPads 2 and later, but an iPhone version is promised.

If you own a boxed version of Lightroom you can create an Adobe ID and download a 30 day trial of Lightroom 5.4. If you decide it is not for you, Lightroom will revert to your previous version after 30 days.

Lightroom 5.4 only adds functionality for Lightroom mobile. One of the additions is a change to the Identity Plate that allows you to sync with Lightroom mobile. Another is a Sync collection icon next to the name of each of your collections. Images can only be synced from a collection, but the images can be any file format Lightroom supports, including raw files. During the sync process, Lightroom automatically creates Smart Previews (introduced in Lightroom 5) and uploads them to the cloud.

lrm_01.jpg

Lightroom 5.4 adds access to Lightroom mobile after signing in through the revised Identity Plate.

lrm_02.jpg

To sync a collection to Lightroom mobile, you select the icon next to the collection name.

When you sign into Lightroom mobile on your iPad, you can view the collection, but in order to work on the images you must download the Smart Previews to the iPad. Edits and picks that you make on the iPad automatically sync with the Lightroom catalog on your desktop, and any changes made on your desktop automatically sync with the images on the iPad. Lightroom mobile also allows you to add images from the iPad camera roll, adjust them with familiar Lightroom controls, and sync them with the collection on your desktop or laptop computer running Lightroom 5.4.

lrm_05.jpg

With images uploaded through Lightroom 5.4, opening Lightroom mobile app shows them in the cloud. You can view the collection as a grid or slideshow without downloading it to yout iPad. To edit images in Lightroom mobile you must download the Smart previews from the cloud to your iPad. Photo ©Stan Sholik

The Adjustment controls in Lightroom mobile provide the image enhancements found in the Basic panel of the Lightroom Develop module along with a small color histogram. There is also a Presets control with six of the Presets groups that ship with Lightroom, and a Crop control with the ability to crop with defined aspect ratios, or manually. I found the available controls complete enough to do meaningful work with Lightroom mobile, especially considering this is version 1.0. We will all have a wish list of controls for future versions.

lrm_07.jpg

With the Filmstrip control active, the interface has a resemblance to Lightroom. A tap on the screen removes all distractions from the image. A double tap brings up a 1:1 view of the Smart Preview. Pinching accesses intermediate magnifications. Images ©Stan Sholik

lrm_08.jpg

A full range of adjustment controls is available in Lightroom mobile. You tap a tile below the image to access the adjustment, then drag or tap on the scale above to perform the adjustment. Images ©Stan Sholik

lrm_09.jpg

The Presets control offers six of the Presets groups that ship with Lightroom. Images ©Stan Sholik

lrm_10.jpg

Common aspect ratios are available with Crops control as well as the ability to crop manually. Image ©Stan Sholik

 

Navigation in Lightroom mobile is as well thought out as the initial set of controls. There are single finger taps, double finger taps, swipes both horizontally and vertically, and more. You control image adjustments by tapping or dragging your finger along a slider below the image. The same slider is used for each adjustment with its function changing depending on the adjustment tile you activate. And the adjustments are seen in real time even on my iPad 2.

Lightroom mobile is a solid start for the creation of a truly mobile image editing platform. It gives those detractors who refuse to pay fees to subscribe to software further reason to complain on the blogs, but Adobe is performing a valuable service and providing ‘free’ storage to photographers who need the ability to edit offline. Next we need a means of loading Smart Previews directly from our cameras through Lightroom mobile to the cloud so we can adjust them and send proofs to clients and social media, and the ability to sync collections on more than one computer to Lightroom mobile, and to the ability to perform local adjustments, and the ability to upload our custom presets, and the rest of my wish list.

Stan Sholik is a commercial/advertising photographer in Santa Ana, Calif., specializing in still life and macro photography. His latest book, "Photoshop CC: Top 100 Tips and Tricks" (Wiley Publishing) is available soon.

 

SYSTEM REQUIREMENTS

Mobile app compatibility

Lightroom mobile:

Requires iOS 7 or later

Is compatible with iPad Air, iPad 4, iPad 3, and iPad 2

Is also compatible with iPad mini 2 and iPad mini 1

 

Windows

Processor: Intel® Pentium 4 or AMD Athlon 64 processor

Microsoft DirectX 10 or later-capable graphics card

OS: Microsoft® Windows® 7 with Service Pack 1 or Windows 8, Windows 8.1

RAM: 2 GB (4GB recommended)

Hard Disk: 2 GB of available hard-disk space

Display: 1024 x 768 monitor resolution

Internet connection required for Internet-based services

 

Macintosh

Processor: Multicore Intel processor with 64-bit support

OS: Mac OS X v10.7, v10.8, or 10.9

RAM: 2 GB (4GB recommended)

Hard Disk: 2 GB of available hard-disk space

Display: 1024 x 768 monitor resolution

Internet connection required for Internet-based services

 

GoDaddy Offers New .PHOTOGRAPHY Domain, More Coming

If, like many photographers, you sought to register your domain name only to find that someone else already owned it, you have new and potentially better domain extension (also known as a Generic Top Level Domain, gTLD) choices for your website’s URL. The Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit body that governs the Internet, has authorized the creation of hundreds of new domain extensions, and GoDaddy, the world’s largest domain registrar and Web hosting provider, is offering new domain extensions that will help define your business by what you do or where you are, plus hundreds more are coming.

Currently GoDaddy offers .PHOTOS, .CAMERA, and .PHOTOGRAPHY domain extensions suited to the photographic industry. Where many photographers have registered a domain that combines their name and “photography” before the extension .COM or .NET, these new gTLDs give you the option for a post-dot descriptor of your business, such as janesmith.photography. Simple.

While .COM is still the ruler of the URL universe, new alternatives are bound to gain popularity, and now is an opportune time to see if you can secure the perfect Web address for your business. Go Daddy offers .PHOTOS and .PHOTOGRAPHY domain names for $24.99/year and .CAMERA for $39.99/year. The gTLDS .PHOTO is not yet available.

Find more information:

godaddy.com/tlds/photography

godaddy.com/tlds/camera

godaddy.com/tlds/photos

 

 

April 24, 2014

Know Your Client: Selling By Personality Type

For Cris and Deanna Duncan, personality is the key to sales session success

The success of portrait sales often depends on the personalities involved. For this reason, Cris Duncan, M.Photog.Cr, CPP, and Deanna Duncan, Cr.Photog., owners of CJ Duncan Photography in Lubbock, Texas, do their best to classify clients into one of four personality types. From there, they customize the experience—and particularly the sales process—to those personalities.

1567111.JPG.jpegThe Director.

Directors are big-picture people who don’t like to deal with details. They’re businesslike, making decisions quickly and without a lot of extraneous chitchat. Directors are highly organized and want their experience to be well planned.

“During the sales presentation, I will show Directors two options and ask which one they prefer,” says Deanna. “They are typically decisive, and we can narrow things down very quickly using ProSelect software.”

Directors like to be right. If the Director makes a choice that Deanna feels isn’t the best option, she never confronts her directly. Instead, she asks, “Will you allow me to speak to what I love about this other image?” Then she moves on to another part of the presentation before circling back to the image in question. When allowed to reconsider the choice in a way that doesn’t feel like conceding he was wrong, the Director usually agrees with Deanna’s suggestion.

The Relator. 1567108.JPG.jpeg

Relators like to feel comfortable. They don’t necessarily like to talk about themselves, but they do like to talk about the people they love. Relators often like to have lots of little portraits throughout their home.

During a sales presentation with a Relator, Deanna talks about the images in terms of how they make the Relator feel. “I ask Relators about the people they love,” says Deanna. “When they talk about the people in their lives, Relators relax. You can’t be too pushy with them or they will shut down.”

1567120.JPG.jpegThe Socializer.

The life of the party, Socializers talk constantly and share openly. A sales session with a Socializer would go on for hours if you let it—but you can’t, because Socializers are indecisive, so after that multi-hour session, they still may not have made their final choices.

When conducting a sales presentation with a Socializer, Deanna presents specific choices. The fewer images you show a Socializer, the better, she says. “Socializers are often uncomfortable making a decision, so I invite them to bring a friend to the sales presentation. The friend’s input makes them more comfortable with their selections. Also, we will give them three days to change their mind after a purchase, which grants them some peace of mind.”

The Thinker. 1567107.JPG.jpeg

Thinkers like all the facts, and they like time to digest. During a sales session, they often bring the photographer’s product catalog or some other reference material and constantly refer back to the details in the catalog.

“Thinkers don’t like to make a decision during the first sales meeting,” says Deanna. “However, when they do make a decision, it’s usually a good one. In fact, some of our biggest sales have come from thinkers when they are given time to consider the purchase. So I set up a sample order and then say, ‘Okay, I know you need some time to think about this.’ We schedule a time for them to come back. They almost always go with my sample order and add to it. But if I try to close the deal during the first sales meeting, they will shut down, and the purchase will be very minimal.”

 

 

About April 2014

This page contains all entries posted to Professional Photographer Magazine Web Exclusives in April 2014. They are listed from oldest to newest.

March 2014 is the previous archive.

May 2014 is the next archive.

Many more can be found on the main index page or by looking through the archives.


 
Powered by
Movable Type 5.2.7