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BorrowLenses.com: Loaner Equipment Opens Opportunities

By Stan Sholik

Have you ever wished you had a piece of equipment to shoot a commercial assignment, a wedding, or a great idea to update your portfolio? Or maybe you’ll be traveling on assignment and would feel more confident with another body the same as your main camera rather than that old backup you carry. Or it’s time for a little time off and you’d like to take one of those compact mirrorless cameras and a couple of lenses on vacation rather than your heavy digital SLR.

There are many occasions when it just doesn’t make sense to buy a piece of equipment that you may have limited use for in the future. For those times, renting is the better option. And BorrowLenses has become one of the leading online rental houses for photographic and video gear.

If you have access to a local professional photography equipment rental house, I would encourage you to support them first. But if you don’t, or if they don’t have the equipment you need, it’s hard to beat BorrowLenses’ system of ordering online, having your rental delivered to your door, and shipping it back in the packaging it arrived in.

The process couldn’t be simpler. You choose the gear you need from the BorrowLenses website, select your rental duration, log in or create an account, enter start date and payment information, and you’re done. For most items, the FedEx shipping cost is about $25, and that’s round trip, not one way. A return-shipping label is included in the package. BorrowLenses is the only rental outfit with warehouses on both coasts, in California and Massachusetts. There are also 30 pickup sites in twelve states, but there is still a shipping cost to the pickup site.

The rental term begins on the day the first delivery attempt is made and must be shipped back on the day the rental ends. For example, a seven-day rental that begins on a Monday must be shipped back on the following Monday. All this is clearly spelled out in the paperwork when you receive the item, and BorrowLenses sends you an email the day before you should ship it back as a reminder--very neat and efficient.

But what if … The FAQs on the BorrowLenses website has answers for every contingency I could think of and all the ones they have encountered. With the high cost of the equipment you are likely to rent, loss or damage is most photographers’ biggest concern. BorrowLenses has this covered with the availability of a damage waiver fee for each piece of equipment.

The damage waiver covers only the main piece of equipment you rent, and it doesn’t relieve you of liability entirely. If the equipment is damaged beyond normal wear and tear, you are charged a 12-percent deductible for the replacement cost of the item’s value, or repair fees, whichever is cheaper. If you declined the damage waiver, you are responsible for 100 percent of the repair or replacement. And like all rental houses, the equipment carries an inventory tag. Removing the tag is considered damage, and there is a $12 fee per tag.

In my experience, the equipment from BorrowLenses shows less wear and tear than my own, and I shoot mainly in the studio. I have never had an operational issue with their gear, and when I wanted to keep a piece for an extra couple of days, it was no problem. Of course, if someone had been waiting for it, I would have had to return it.

It is best to reserve gear as far in advance as you can, and if FedEx or UPS delivery is not 100-percent reliable in your area, give yourself a extra day buffer if you need the equipment for an important wedding or a trip abroad.

When I first rented from BorrowLenses, the availbable gear was mostly Canon and Nikon, with a few exceptions. Now the equipment ranges from quality point-and-shoots to Leicas and Hasselblad H5D-60s and from GoPro to RED video cameras, with all the accessory items needed.

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A portion of the selection of Canon camera bodies available from BorrowLenses.

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BorrowLenses has a wide selection of Nikon bodies, including the Nikon 1 V1, as well as digital SLRs. The D4s is expected shortly.

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BorrowLenses has packages available for still and video shooters for specific assignments so that it’s easier to order everything you need for an assignment.

In October of 2013, Shutterfly Inc. acquired BorrowLenses. Max Shevyakov, a BorrowLenses founder and now director of marketing at Shutterfly, believes this can only benefit the company. “In the beginning we always felt we were underfunded and couldn’t keep the inventory level we wanted during busy shooting seasons,” Shevyakov said. “Now, with Shutterfly’s financial backing and industry connections, we are able to have the inventory we need when professionals need it. It is also helping us to be one of the first rental houses to have the latest equipment available.”

For frequent and volume renters there is a $99-per-year membership option. Membership advantages include an automatic 10-percent discount on all rentals, an increased level of availability for gear you need that may not be available when you need it, the ability to cancel a rental at any time without a fee, and a BorrowLenses T-shirt. 

BorrowLenses offers other services beside rentals. There is a selection of used gear taken out of rental and offered for sale. The equipment is guaranteed to be in perfect working order but with some cosmetic issues. You can return the purchase within 10 days and pay a restocking fee, or up to four weeks from purchase and be charged a rental fee. If you happen to be around their San Carlos, Calif., location, you can bring your camera in for a cleaning.

In today’s business environment, it’s discouraging to turn down an assignment because you don’t have the equipment to do your best possible work. With access to BorrowLenses, that never needs to happen.

Stan Sholik is a commercial/advertising photographer in Santa Ana, CA, specializing in still life and macro photography. His latest book, Photoshop CC: Top 100 Simplified Tips and Tricks” (Wiley Publishing) is available now.