News: PickPic Acquired from WHCC by Colorati Team, Improvements in Development

By Jen Christensen


ProofPro, the award-winning photo studio management system, is about to get even better. Its parent company, PickPic, was recently purchased from White House Custom Colour (WHCC) by a management company that already has significant improvement plans underway.

The new CEO of PickPic, Sanjay Ahuja, is part of a team of investors that owns the post-production specialist and industry leader Colorati who are also behind this latest acquisition. ProofPro is the best in the business, Ahuja says, but it was time for an upgrade.

"We understand the big challenges photographers face," Ahuja said. "With our improvements, we will help ProofPro better engage with the customer and will help photographers sell more prints."

ProofPro lets photographers take control of their online photo proofing galleries and order fulfillment. It features large gallery images, a simplified shopping process, unlimited low-resolution image uploads, a personalized domain name of the user's choice, a PCI-complaint server environment with tight security, unlimited phone and email technical support, and a seamless design that blends in with the look and feel of an existing website. It won a 2011 Professional Photographer magazine Hot One Award.

One of the system's biggest improvements is that it will work on mobile platforms, giving photographers greater opportunity to showcase their work on an iPhone or iPad—something the system could not do before.

Another planned enhancement is better lab integration with WHCC and other top printing and fulfillment partners. Photographers will still be able to use the lab of their choice, but if they pick a lab in PickPic's network, then their orders will go straight to the lab. ProofPro users will also immediately get discounts with Colorati, a popular post-production company for wedding and portrait photographers.

ProofPro will still be available to photographers on a paid subscription basis. That's particularly good news for high-volume photographers who prefer not to pay by the print, which can cost up to 24 percent more per photo.

"It's a simple and elegant system that photographers already love," Ahuja said. "In enhancing the user experience, we believe that in the end the customer will buy more photos. We are very excited about the future of this significant development push."


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