Professional Photographer Magazine Web Exclusives

First Look: Creative Light

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By Don Chick, M.Photog.Cr., CPP

“You get what you pay for” is an adage you’ll often hear amongst any group of photographers. They’ll discuss quality, service and price and how it pertains to either their business or that of a competitor. High quality products and great service don’t typically accompany a low price; you can have two of the three factors but not all three. Creative Light (www.creativelight.com), distributed by the MAC Group in the U.S., has a new line of lighting accessories that are definitely worth taking a second look. They have done a great job providing a quality product at a very fair price.

I recently had the opportunity to review their new 90x120 (3’x4’) soft box in both the flat front (FF) and recessed front (RF) models. I must say that I am impressed. The soft box I got for review is well made. Not only does the fabric have a quality feel to it, but the actual stitching and construction of the soft box do too. Combine a well made product with very competitive pricing and I think you’ll find many satisfied customers. I’ll have more to say in an upcoming review for Professional Photographer magazine.

Image ©Don Chick