Pro Review: MOO Cards Make Marketing Fun

By Kim Larson

Professional Photographer magazine asked Kim Larson to try MOO products and report on her customer experience.

Special offer: MOO will give Web Exclusives readers a free acrylic Business Card holder with every order of a 200 Business Cards pack. Offer expires June 19, 2009 (Expiration date extended!). Use promo code MOOPPA.

I had wanted to try out some products from MOO, makers of custom business cards, MiniCards, notecards and such, and this was my first time ordering from them. Their website is simple and easy to follow, and so is the ordering process.

I decided to try both the 28x70mm MiniCards and the 16-pack of Notecards*. Since Moo has a relatively small selection of products, it was easy to find the products I needed to order, and even easier to upload the photos for the cards. Although the site allows you to choose photos from a flickr account, I opted to upload the files from my own computer. The uploading went really fast, especially considering that I uploaded a total of about 70 medium-resolution photos.

What I really like about the Moo products is that you can have a different photo on each one, meaning that when I ordered 100 Mini Cards, I could have selected 100 different photos to print. If you don’t submit 100 photos, it will duplicate photos that you’ve already uploaded. Since I only uploaded 70 photos, it duplicated the first 30 photos I uploaded so I’d have a total of 100 cards. I selected 16 different photos for the 16-pack of Notecards. After uploading, you are given the option to move and crop your photos, and it will give you a warning if your photos are too low-res (format guidelines).

All images ©Kim Larson

I was a little disappointed that the MiniCards only allow you to vary the photo side of the cards. For the other side, you are given the option to print up to 6 lines of text. But at least you have a few font and color options for the text. You could add one of 10 pre-defined icons to this side, but chose not to. The business cards have more options for the second side, but they still all have to be the same.

Once my order had been submitted, I received notification from the “Little MOO” automated software that my order had been shipped. I ordered on a Tuesday afternoon and received the shipping notice for both items Thursday morning. Because the items come from the UK, the MOO website says to expect delivery in 5-10 business days. There is no tracking number for the shipment. I happened to receive my order in 6 business days, and for having to travel from the UK to rural Wisconsin, I was quite impressed.

I have nothing to complain about the quality of the cards. The MiniCards arrived in a sturdy plastic box. The printing and color is acceptable, and both the MiniCards and NoteCards were thicker cardstock than I expected. The NoteCards arrived with envelopes that were acceptable quality as well.

©Kim Larson

The NoteCards have a flap to fold that makes the product stand on its own, and I was a bit worried that I would fold it crooked. But the paper is actually scored so finely that it’s hard to see it, so it’s really easy to get a straight fold. I can imagine it would be easy to tear off this flap if you want to display the card in another way. They are worthy of putting on a shelf for display!

If you’re going to be reselling MOO products as a photographer, the notecards do have “” printed on the back of them. The MiniCards do not have any reference to MOO at all.

Overall I am very satisfied with the products and the MOO service.  The MiniCards are so cute I just want to plaster them all over town! I think they’ll be great for hanging on the poster-boards that businesses display in their entries. And I’ll be placing them in a cute candy-dish in my entry as well, they look like little candy business cards!


MiniCards: $19.99 (100-card pack)
Business Cards: $21.99 (50-card pack)
Postcards: $19.99 (20-card pack)
Greeting Cards: $24.99 (10-pack)
NoteCards: $21.99 (16-pack)

*MOO NoteCards are only available from MOO's European store. MOO has only recently launched in the USA, and currently only offers its core products. If you are in the U.S. you can still buy from the European Store, but switching stores will empty your USA store basket of any items or orders you've added so far.


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Comments (7)

I use Moo cards as my business cards and love them. I specifically use the MiniCards for the smaller 'take notice' size. It also bummed me out that you couldn't customize more of the back but I mainly use the back to give the basic contact info which it does. I like the notecards...I may order some of those in the future. Thanks for the review!



I saw the comments about birthdays and since it is my best friends 21st coming up I wanted to add a quick comment. . Birthdays are great! For my close friends I always organise a little gathering for drinkies in the evening, or a nice meal out! I try and go that little mile for my friends! As part of their day of surprises, I tend to send my friends a little electronic Happy Birthday greeting in my lunch break! I have done my research and tried loads of different sites, and have finally found the perfect Free Birthday e-Card site. This particular site has an awesome application where you can upload a photograph of yourself and incorporate it into your card. This is such a clever idea, and adds that personal touch, and as I already mentioned this particular site is totally free. I think e-Cards are definitely worth a try, they are not for everyone, but I am becoming a fan! Just wanted to share my findings with you all.


I've been using the mini-cards for over a year now, they never cease to amaze! (I've got the sweet key chain holder for them, its pretty slick!)

The mini-cards are certainly a hit! I haven't replaced my business cards yet, but I have been handing out the mini-cards in situations where appropriate. One thing that is working quite well is sticking them inside the print boxes I send out with print orders - I will include my business card as well as a couple of the minicards. The response has been positive, but I do not know of any bookings that have been a direct result of sending out the mini-cards.

I did send out notecards to the engaged couples featured on them, and they were pretty excited but were not interested in ordering more, so I haven't included them in my list of products quite yet. I do have a few on display though, so if people ask I certainly do tell!

Overall, I'm really happy with the moo products. I'll have to try out their keychain and the other mini-card accessories!

I've been using them for about a year myself. They're great for setting yourself out from the crowd and showing off your work, but they also make great bookmarks! I've found that people keep them longer than typical business cards.

They hold up well to abuse from kids, too!

robert w:

I've used MOO cards for 5 of our staff, they're a GREAT conversation starter with customers.

Alternatively, here's a quick job that I've done making 6 cut yourself cards on a 4x6 print stock. Obviously one-side only. The cut-lines assist self trimming. Not as polished as two-sided MOO, but part of the MOO impact is size/aspect ration opposed to "regular" business cards. Although they take time to trim, I often want a "mindless" break. (p.s. be careful of your fingers on those mindless breaks ;)

sample photo: PhotoCard

I have used Moo products for over a year now and LOVE them! Not only does the price make less of a hit in my pocket but the quality is wonderful from the mini cards, regular size business cards and the postcards that I've used to pass around at events!!


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