Professional Photographer Magazine Web Exclusives

LiveBooks Brings Custom Developed Promotional Video to Photographers' Online Image

Press release—LiveBooks, Inc., provider of customized portfolio websites and marketing software for professional photographers, has launched Luminance, a new online solution that combines a personalized website created by liveBooks with a custom promotional video that is professionally-produced by Cinematic Studios, Inc. (See example video featuring Gene Higa.) This unique combination creates a rich online experience that enables photographers to build an emotional connection with potential clients while differentiating themselves from their competition.
 
“LiveBooks is continually looking for new, innovative ways to help professional photographers connect effectively with potential clients. We understand the personal nature of the photographer-client relationship and see video within a well branded site as a great way to enable photographers to engage their audience,” says Tricia Gellman Holmes, Vice President of Marketing at liveBooks.



Luminance offers professional photographers a cost-effective way to create a branded, multimedia presence online that can integrate into a photographer’s existing web presence, or as a standalone site. The Luminance package brings together two primary components:
 
1) A custom liveBooks Flash website with:
    • design time from the liveBooks in-house design team
    • one portfolio of up to 64 images
    • one uploadable contact page designed by the photographer
    • one promotional Video page created by liveBooks
      - includes the promo video and links to outtakes
      - optional downloads of video in QuickTime and iPod formats
 
2) Custom Promotional Video(s)* produced and edited by Cinematic Studios
    • one 3 to 4 minute video
    • one or more out-take videos
 
* All videos are formatted to play on the photographer’s site in a Flash version, with QuickTime and iPod-compatible versions available as downloads from the site.

“At Cinematic Studios we have built a world-class reputation for providing broadcast-quality video services for the professional photographic community, including leading associations and high-profile photographers,” notes Ron Dawson, Founder and Creative Director. “By working with liveBooks to develop Luminance, we’ve created an ideal marketing solution for photographers. We are extremely proud of this offering and its ability to really grab the attention of photographers’ potential clients and drive business.”
 
Availability and Pricing
Luminance is available for immediate purchase through liveBooks by calling 800.253.2085. Two product options are available. With Luminance On Location, a custom Cinematic Signature video is shot on location with the photographer as they work with one of their clients. With Luminance In Studio, a custom Cinematic Exposé video is shot while the photographer is seated at a single location such as their studio. In either case, the result is a professionally produced and directed video that integrates the photographer and their work.
 
Both versions include a liveBooks Website that is exclusive to the Luminance package, consisting of: one Homepage, one Contact page and one portfolio that allows up to 64 images.
 
New Luminance Sites

Luminance On Location
One-Time Fee: $2,900
Annual Hosting Fee: $90

Luminance In Studio
One-Time Fee: $2,100
Annual Hosting Fee: $90
 
Current liveBooks clients can simply add one of the two custom promotional video add-ons to their existing site. They will receive a new web page, and the production and delivery of their video. This new web page can live within their existing website or become their new homepage.
 
Current liveBooks Owners
Custom Promotional Video Add-ons

On Location Video (Add-on)
One-Time Fee: $2,500
Annual Hosting Fee: Per existing contract

In Studio Video (Add-on)
One-Time Fee: $1,700
Annual Hosting Fee: Per existing contract
 
Note: Pricing reflects the cost for video creation within one of the current "local" network of cities and is based on the recommended hours of shooting. This does not include travel outside this network or extra hours although both are available for additional fees.
 
Custom Promotional Videos are currently available at standard pricing from within the "local" network of cities which include; Tempe, AZ; Phoenix, AZ; San Francisco Bay Area, CA; Los Angeles, CA; San Diego, CA; Denver, CO; Tampa, FL; Chicago, IL; New Orleans, LA; New York, NY; Portland, OR; Philadelphia, PA; Seattle, WA. Videos can be arranged in other locations but a travel fee will need to be added to the pricing.