2008 Hot One Award Winners

Professional Photographer magazine congratulates the 2008 Hot One Award Winners below. You'll find our full coverage in the February issue of the magazine.



Digital SLR (35mm style) Less Than $1,000 — IT’S A TIE!
Pentax K100D Super
Olympus Evolt E-510

Digital SLR (35mm style) Between $1,000 and $3,000
Canon EOS 40D

Digital SLR (35mm style) More Than $3,000 to $7,000
Canon EOS-1D Mark III

Digital SLR (35mm style) Over $7,000
Canon EOS-1Ds Mark III

Medium-format Digital Camera System
Mamiya 645ZD Digital System


Macro Lens
Zeiss Makro-Planar T* 2/100 ZF

Medium-format Lens
Medium Format Lensbaby 3G

Standard Zoom Lens
AF-S Nikkor 24-70mm f/2.8G ED Lens

Telephoto Lens — IT’S A TIE!
Zeiss Sonnar T* 2/85 ZM
AF-S Nikkor 400mm f/2.8G ED VR

Telephoto Zoom Lens
smc Pentax-DA* 50-135mm f/2.8 ED AL[IF]SDM telephoto zoom

Wide Zoom Lens
AF-S Nikkor 14-24mm f/2.8G ED Lens

Wide-angle Lens
Zeiss Distagon T* 4/18 ZM


Kodak Professional T-MAX 400

Color Transparency
Fujichrome Velvia 50 for Professionals (RVP 50)


Camera Flash
Metz Mecablitz 58 AF-1 digital

Light Modifier
Paul C. Buff Foldable soft boxes and octaboxes

Portable Light Unit
Profoto AcuteB 600/600R

Power Pack
Paul C. Buff Zeus Power Packs

Slave/Trigger System
Elinchrom EL-Skyport Wireless

Studio Lighting System
Profoto ComPact R


In-camera Memory Card
Lexar Professional UDMA 300x CompactFlash Card

Portable Hard Drive and Display
JOBO Spectator


Dye-Sub Printer 
Mitsubishi CP-9800DW

Inkjet Printer Less Than $500
Epson Stylus Photo 1400

Inkjet Printer $500 to $1,000
Canon PIXMA Pro9500

Inkjet Printer Between $1,000 and $5,000
Epson Stylus Pro 4880

Inkjet Printer More Thank $5,000
HP Designjet Z3100ps GP Photo Printer


Fine-art Medium
LexJet Sunset Select Gloss Canvas

Glossy Paper
LexJet Sunset Fibre Elite 285g

Matte Paper
Moab Lasal Photo Matte 235

Semi-glossy Paper
Hawk Mountain Papers Sharpwing Luster


Multi-format Scanner
Epson Perfection V500 Photo


Contemporary/Unmatted Photo Album
AsukaBook Book Bound EX in Varnish

Display Item — IT’S A TIE!
Finao Seldex Image Portfolio
Collages.net Gallery Wrap

Frame — IT’S A TIE!
Digital Foci Image Moments IMT-083
JOBO Photo Display PDJ701

Novelty or Add-on Sales Item
eMotion Designer Picture Shows

Online Printing/Order Fulfillment
collagesDesktop + collagesColor


Album Design
Art Fotografic Album DS PRO—My Designer Studio Edition

Camera Capture/Processing
Craig’s Actions Production Assistants—Creative Suite

Digital Asset Management
Adobe Photoshop Lightroom 1.3.1

Image Editing
Adobe Photoshop CS3

Image Editing Plug-in — IT’S A TIE!
Nik Color Efex Pro 3.0
Ron Nichols Digital Solutions Palettes

Corel Painter X

Photodex ProShow Producer 3.2

Studio Management


Denny CP6262 Rusty Metal

Camera Bag or Traveling Case — IT’S A TIE!
Jill-e camera bags
Lowepro Apex AW Camera Pouches
Think Tank Photo Airport International

Color Management

Digital Projector
Epson PowerLite 77c

Posing Tool
Lastolite HiLite

Power Supply
Paul C. Buff Vagabond II Portable Power System

Tripod or Camera Stand
Manfrotto 055XPROB


“The Adobe Photoshop CS3 Book for Digital Photographers” by Scott Kelby

Kubota RAW Workflow for Lightroom

Web Site
Collages.net Build Your Brand


NEC MultiSync LCD2690WUXi Display

Honorable Mention 
PhotoShelter Personal Archive




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Comments (24)

Wow, we just found out Album DS won as best Album Design Product, what an honor :) Thank you so much for the recognition and we're so happy to win this award.

Bryan Linden and the Album DS team :)


Issuing "2008" awards in early January of 2008 is profanation, and bares little and questionable meaning/value.
(I do not mean to denigrate any of the products that made it to the list. - The products are fine, it is the "award" that is questioned here.)

What does this "2008 Hot One Award" mean? Let's think about the possibilities:

a) The product is great. -- But then it is a 2007 award. You don't know what will be on the market in 2008. [*]

b) The product will be popular in 2008. -- Then it is not an award, but rather a predictions. PPmag, - do you have any prophets on payroll? And if it is a "Professional" photographer, - do you care for the quality or for the hype?

c) The product will be sold at elevated temperatures and should be handled with thermal gloves. -- Well, the internet/mail-order stores with ground shipment will be sufficient to avoid skin burns, at least for customers who are not in a rush. :-)

d) ... ?

PS. Does this award qualify for the "First 2008 award in 2008" award?

[*] Some of the awarded products are not on the market yet (e.g. Tamron 70-300/2.8 Macro)
Even if you talk about a pre-production/pre-release sample, it might be very different from what shows up on the market (if and when it does).

To address the issue of the year on the award, it is not unusual to name the award for the year in which it is presented. For instance, the 2008 Academy Awards will be awarded to films released in 2007.

As another commenter pointed out, all of the judges are professional working photographers and are not employees of Professional Photographer magazine or PPA.

Just because a product did not get the top rank in the category doesn't mean that all of the other qualifying products are "losers." Far from it. The voting was extremely close in many categories. We're fortunate to be working at a time where manufacturers and designers are producing so many excellent options.

The Hot One Awards is not meant to be a buying guide. Always research which product will be right for you.


Canon EOS-1D Mark III ?

for what? causing many photographers trouble with autofocus for almost a year?



So what they're saying is that Canon makes all the hot DSLR bodies, and Nikon makes all the hot lenses?


-note to self - invent Canon/Nikon adapter, make $$$$$$$!


Your idea is good but your execution is questionable at best. Instead of using "Experts" who's motives are also questionable... why not ask us, the profdessionals! Ask us what we like and don't like that we have actually used and lived with in the field, making money with, or not!
You might as well start calling your "RAG" the Professional Photographer's Vendor Mag.


What a joke! Hot 2008 based on 2007 products? Come on... True to life, magazines sell advertising space, no matter what PPA tells us.

Is PPA really "representing" us professionals by showcasing their advertising department's biggest clients? Canon cameras released in '07 make the list? And no D3 or D300? We're shooting Canon here, but Nikon clearly is "stunning" right now. Not even mention it? Why even bother going down the list!

Why pay for PPA membership? Clearly, the organization can do just fine from their advertising revenues.

Thank you for this! It's a great help... For those of us who don't have the man power to search out the best new things! I think it's great regardless of what the others are saying! :)

Thanks again!


Oh PLEASE! The MKIII over the D3? That's simply ridiculous. After reading that one line, I discounted the rest of your blatantly vendor biased report. Why did you even mention the Nikon lenses? Did you need to add those items so you would have some token Nikon gear?


Canon, Canon, Canon, Canon, Canon, Canon, Canon, Canon, blah, blah, blah, blah!!!

Did ANYONE there taking part in the reviews happen to hear that a well-known camera manufacturer by the name of, uh, let's see, what was that name???, Oh yeah, NIKON!!!????

And did ANYONE there taking part in the reviews happen to hear that a new, completely awesome camera body - designed by this same company - was shipped before the end of the year?

Did anyone there know it is called the D3, and COMPLETELY blows any Canon body away - any way you look at it?

I just was wondering. I didn't know if Canon's advertising account was much greater than Nikon's at Professional Photographer Magazine.


The Canon 40d over the Nikon D300?

The "judges" are either out of their minds, or crooked as a three dollar bill.

I've used both extensively. The Canon isn't in the same league. Among other reasons the Nikon controls/interface are profoundly superior.

Absent a medical prescription I think the "judges" should stop smoking that stuff that leads to "bad" choices.


I was too surprised to see Canon bodies and Nikon lens, but really, I don't care. Maybe if I was starting out and deciding on what 'system' to use. But I've been shooting Nikon forever, and will continue to do so. It's like Coke or Pepsi. Get over it folks. PPA needs to make a buck too, and I do get some good out of their publication. Basically, if you don't like it. Ignore it.

The newsletter stated: "A panel of 18 judges voted on products that ranged from digital cameras to inkjet printers and educational resources. The judges are all practicing professional photographers, and none are employed by Professional Photographer. Judges were asked to vote only on categories that fit within their areas of expertise. For example, some voted on digital cameras, software and lighting equipment. Others voted on film, paper and presentation devices. In this way, Professional Photographer was able to provide a premium level of expertise for the judging in each of the 58 categories."

Lots of passion expressed in the above comments. I'm a Nikon guy myself. My thoughts: I think the "2008" timing was off by 12 months. However, I think conclusions questioning the integrity of the judges is unwarranted. I look forward to the February issue.

Can the Epson PowerLite 77c do high definition slideshows? (smile)

Remember: Photography is very subjective...and so is the equipment. Test it yourself and go with what works for YOU! Realistically,it's not the camera, but the photographer.

I'm with Christine, is it really the equipment that makes the photographer or the photographer that makes the best out of the equipment? I have shot Canon since the 70's and will continue to do so even if it does not make the hot list (none of the bodies or lenses I have made it). I'm not about to go out and toss all that I have to get what is hot, I know my equipment and will continue to use (the equipment) tools I have to make the best images for my customers. It's that simple, this is not the super bowl here!

I think I read an article in Outdoor Photographer once by the late Galen Rowell that simply stated, a good photographer can make a compelling image with any camera but a bad photographer can make a bad image with even the best camera. It's not the equipment, it's the photographer!

Canon, Nikon, they are all pretty much the same. You should try fuji. For wedding photography the colors can't be beat.


I have to agree with the previous posters who are upset about the obvious Canon bias on this list. Not to knock Canon, as I think they make wonderful equipment, but this year was dominated by Nikon, and their lack of representation in the bodies is shameful. For the 40D to be picked over the D300 is just plain odd to me, while the 1D MKIII getting picked over the D3 is downright shocking. The MKIII is a VERY buggy camera that has caused a number of headaches for pros, and required a number of fixes and even a recall to fix. On the other hand, the D3 has pushed technology further and has opened doors to new ways of shooting that were never before available to photographers. I have yet to see a review that would agree with this selection. Even pro-Canon sites are claiming Nikon came out ahead on this one! I don't know if this was judges being on Canon's payroll, or PPA giving their major advertiser too much credit, but the list is beyond questionable...

And yes, I agree that the photographer takes the photo, and not the camera, however this is a list of "hot" equipment, and not "hot" photographers. The blatant bias in the bodies makes me curious as to how valid any of the other categories are.

I agree the equipment is fairly irrelevant. Give a good photographer point and shoot and, within the limits of there equipment, they will still create beautiful imagery.

I think what we are seeing here is not PPA or the judges being in Canon's pocket, but simply a matter of the judges voting for what they use and know. It's no surprise to me that if the majority of the judges being Canon shooters themselves would tend to vote for Canon.

I'm not sure how you would avoid this kind of bias in the future except more careful screening and trying to balance your panel choices by camera platform. Perhaps, as the previous posts have demonstrated, the only truly unbias judge is one who doesn't shoot either, but is still familiar with the equipment.


It is always hilarious to see how adult fan boys fume with anger when their precious brand of choice doesn't pick up the awards...


Would love to get my Studio Management Software entered in that category for next year!

It's gonna be awesome!


Just curious, for the Hot One Award Winners, are these only products introduced that year or can a product be an award winner for 2 years in a row?

Belleville IL Photographer: The same product cannot enter or win two years in a row. However, if a product such as software has released a significant version upgrade in that year, we will consider it for eligibility.

Absolutely agree with Lightroom and the Mk3.


This page contains a single entry from the blog posted on January 8, 2008 6:48 AM.

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