Ten Web Portfolio and Blogging Mistakes
Maintaining a blog with fresh stories and images can attract attention to your business and help your positioining in search engine results with increased traffic. There are a lot of guides that offer tips to create a better web portfolio, but they often don’t mention the things an artist should avoid. Below is a list of blogging mistakes and how to fix them.
1. Adding music or sound effects
Flash animation that is done well can provide an extra touch if it’s not too distracting, but playing sound is an unwelcome surprise to readers in an office environment.
2. Neglecting to include easy-to-find contact information and an About page
Your potential clients want to know who is talking and how to reach you. Transparency in your portfolio is a big aspect of attracting more viewers.
3. Using the default template
If you don't have custom design, there are lots of great templates to choose from. Instead of just using your Web or blog provider's first default option because it’s easy, find the template that best fits your personality or consider creating a new one.
4. Using the hosting platform domain
Everyone needs to start somewhere, and trying out a site hosted on a blog or website-building domain makes a lot of sense. However, professional photographers really should purchase their own domain name. The domain name is part of the URL address people use to navigate to your site, e.g. joecameraphotography.com, and it should be your brand identity, unencumbered by your host site's name.
5. Not tagging your photos
Make sure to add some text information around your images, ideally with some tags, like a title, keywords, and a description. This doesn't need to burden your workflow but significantly helps bring search engine traffic to your site and provides a reference for your viewers.