Rick Ralston's "The Designer's Apprentice" (Adobe Press, $39.99) shows you how to use the Automation tools in Creative Suite 3 to save time and effort, freeing you for more creative work. Though written for a graphic designer audience, this book has valuable information for professional photographers as well.
Though automation may seem intimidating, it doesn't have to be. You can make your computer and software work better for you. Learn how to combine your customer data with images for personalized communications. Learn how to record macro-like Actions with Photoshop and then reuse them with multiple files.
Also, keep an eye on the magazine for more information from Rick Ralston, written exclusively for the Professional Photographer audience. He'll explain what automation can accomplish for professional photographers, what ROI you can expect from incorporating automation into your workflow, and how you can get started.
In the meantime, enjoy this excerpt that teaches you how to make a Photoshop Action that gives your images the Reflecto effect, familiar from Apple's marketing and featured on the book's cover.
Excerpted from "The Designer's Apprentice: Automating Photoshop, Illustrator, and InDesign in Adobe Creative Suite 3" by Rick Ralston. Copyright © 2008. Used with permission of Pearson Education, Inc. and Adobe Press.