The First Online Marketplace To Provide Professional and Amateur Photographers An Opportunity to Sell Their Images to Commercial Buyers
Press Release—PhotoShelter Inc, a trusted provider of state-of-the-art online archive and e-commerce solutions to more than 16,000 professional photographers, has announced an open call for all independent photographers—professionals and amateurs alike—to submit images to the PhotoShelter Collection. For photographers, the PhotoShelter Collection presents direct exposure to active buyers, as well as a completely transparent sales system that pays 70% of the transaction. For buyers, the PhotoShelter Collection will provide what the company calls "edited diversity," an ever-growing collection of fresh imagery from unexpected sources, with the benefit of professional editing.
“The rapid proliferation of high-quality digital cameras has made it easier than ever to produce stunning imagery. But photographers, whether pros or not, have been limited in their abilities to sell because the existing outlets are either too exclusive, artificially cap the image values, or have pay-to-play schemes,” said Allen Murabayashi, CEO of PhotoShelter. “The PhotoShelter Collection is an open marketplace that embraces the ethos of the web, while maintaining the integrity of the professional photography industry.”
Extending PhotoShelter’s Professional Services to All Photographers
PhotoShelter’s legacy service, the PhotoShelter Personal Archive system, organizes the customer-facing aspects of a photographer’s business, including image archiving, distribution, pricing and sales, into a single online hub. With the PhotoShelter Collection, the company is using its technology and expertise to create a much-needed platform for independent photographers at all levels to engage in online sales without sacrificing the value of their work, or the integrity of their profession. The company has also launched a set of community tools that enables both professional and aspiring photographers to foster a culture of online photography that inspires creativity while maintaining industry standards in pricing and licensing.
“This is an exciting step for both the individual photographer and the industry as a whole,” said 20 year photography veteran, Brad Mangin. “We’ve watched the price of stock photography decrease as more and more images are practically given away by amateur photographers simply because they don't know their true worth. PhotoShelter gives photographers the tools and information needed to be competitive and successful, without degrading the industry.”