Press Release—On August 20, Canon U.S.A., Inc. announced the upcoming release of the Canon EOS-1Ds Mark III and the EOS 40D for the professional photography market, as well as two new Canon lenses, the EF 14mm f/2.8L II USM Lens and the EF-S 18-55mm f/3.5-5.6 IS.
The new 21.1-megapixel, full-frame Canon EOS-1Ds Mark III Digital SLR camera is housed in a compact, lighter-weight magnesium alloy body. According to Canon, the camera will be able to achieve a five-frame-per-second (fps) shooting rate for bursts of up to 56 Large/Fine (21-megapixel) JPEGS or 12 RAW images.
The Canon EOS-1Ds Mark III is scheduled to begin shipping in November and will have an estimated selling price of $7,999.
The Canon EOS 40D debuts numerous design improvements over its predecessor, the 30D, which it replaces. Scheduled to be available in stores in September, the 40D features a 10.1-megapixel APS-C size CMOS sensor, a redesigned autofocus sensor, and a motor drive that can achieve 6.5 frames per second.
The EOS 40D has live view capability, including autofocus with the press of the AF-ON button. Live view delivers 100 percent field view on the LCD screen, allowing for more accurate composition.
While the EOS 40D SLR maintains the nine-point wide area AF coverage first introduced on the EOS 20D camera, Canon states it has made significant improvements to its speed, precision and functionality, minimizing subject recognition problems in the process. The EOS 40D camera’s redesigned nine-point AF sensor provides cross-type AF measurement at all nine focusing points for maximum apertures up to f/5.6, and for the first time in any EOS camera, the central AF point offers enhanced precision for both vertical and horizontal subject contrast when using EF or EF-S lenses featuring maximum apertures of f/2.8 or faster. AF calculation speed with the EOS 40D camera is 30 percent faster than the EOS 30D model.
The new EOS 40D also features the Digic III processing engine, the EOS Integrated Cleaning System, a new sRAW recording format that records smaller file sizes than the standard RAW capture, which is still available, and the Highlight Tone Priority function introduced in the EOS-1D Mark III.
The Canon EOS 40D Digital SLR will be sold in a body-only configuration at an estimated selling price of $1,299. It will additionally be offered in a kit version with Canon’s EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,499.