Professional Photographer Magazine Web Exclusives

Product Feature: Capture One PRO and MediaPro

Fashion photographer Drew Gardner weighs in on workflow solutions

Top pro photographers customize their workflow in a manner that best suits their work style and requirements. Just as there are no two photographers who shoot alike, so there appears to be no one-size-fits-all software solution. Photographers instead prefer to choose what works for them.

“In my experience, the all-in-one solution does not provide the in-depth toolset and breadth of features that a professional needs and that I’ve found by using the best available tools for a given job,” said Drew Gardner, British fashion photographer who was recently nominated for the AOP awards, and whose work for the BBC primetime series Roman’s Empire has drawn critical attention. “It’s no different from choosing cameras or lenses; I’m not going to compromise on quality.”

Gardner’s choice for his digital workflow includes RAW capture and processing tool Capture One PRO, from Phase One, and MediaPro, the digital asset management software created by iView Multimedia.

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From the Alice in Wonderland series ©Drew Gardner; Designer: Kirstimairie

“In my experience, the all-in-one solution does not provide the in-depth toolset and breadth of features that a professional needs and that I’ve found by using the best available tools for a given job,” Gardner said. “It’s no different from choosing cameras or lenses; I’m not going to compromise on quality.”

“I load my RAW files directly into Capture One PRO and use the color management system, which is second to none," said Gardner. "It’s not just the exceptional image quality/resolution, but unmatched accuracy of colors and the control you have over colors that I love about this app. Then for quickly viewing, selecting and managing volumes of photos on site, on a plane or in the studio, MediaPro is the fastest application I’ve ever used. It just does not require the overhead of other apps and for me this is critical.”

“In fact, both apps have very small footprints and take up a minimum of disk space so that they blaze through the work,” Gardner said, “Now that iView MediaPro is part of Microsoft, it’s changing its name to Expression Media. And if you download Microsoft Expression Media today, what’s clear is that it’s still the same application. Still sleek, fast and smart, no additional overhead that can slow down other apps.”

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The cast of BBC series "Roman's Empire." ©Drew Gardner

iView MediaPro and Capture One PRO are available for purchase together for $499 ($199 off the total price if each application were purchased separately). Those who purchase now will be eligible for free upgrades to Capture One PRO version 4 and Microsoft Expression Media when those applications are available.

The software is available for purchase as a download from each of the companies’ respective sites: www.phaseone.com/iview and www.iview-multimedia.com/phaseone. An accompanying guide detailing how the two programs can be used together and a video podcast are also available for download.