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Hasselblad Launches the H3D-31 DSLR camera system

Press Release—Extending the appeal of the H3D DSLR camera system to a new professional photographic audience, Hasselblad has launched the H3D-31, a 31-megapixel version of the H3D-39, the world’s first 48mm full-frame DSLR camera system. With near full-frame capture, the H3D-31 uses a 44x33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family.

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Christian Poulsen, CEO of Hasselblad stated, “To date, we’ve introduced the H3D-39 and H3D-22 and, in doing so, have set new standards in image quality and lens performance for digital SLR cameras.  Offering a full-frame, 48x36mm sensor and unique features, such as Hasselblad’s Natural Color Solution, Digital Auto Correction and Instant Approval Architecture, the H3D-39 and H3D-22 deliver unsurpassed image quality, including moiré-free color rendering, and have become the cameras that professional commercial photographers aspire to. With the introduction of the H3D-31, we’re now looking to address the needs of professional mobile photographers whose work may encompass shooting a variety of subjects on location, but who still want the image quality that high-end 35mm DSLRs don’t offer. We’re confident that the H3D-31’s additional photographic flexibility, including its faster ISO rating and faster capture rate, will make it a very attractive proposition for the professional mobile photographer.”

See the image quality at: http://www.hasselblad.com/products/hasselblad-star-quality. The new H3D-31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of US $24,995.