Press Release—Sinar Bron Imaging announced that it has inked an agreement with Calumet Photographic to add the major photo retailer to its dealer network. Five Calumet stores in Chicago, Los Angeles, New York, Philadelphia, and San Francisco will begin carrying a full line of high-end Sinar cameras and camera backs, Broncolor professional lighting equipment, and Foba studio accessories. The sixth Calumet store in Cambridge, MA, will be added at a future time. Chicago, Los Angeles, San Francisco, and Boston are new markets on the Sinar Bron Imaging dealer map.
“The addition of Calumet Photographic raises our profile and allows us to have significant penetration in key markets where we previously had no representation,” said Cathy Strobel, President, Sinar Bron Imaging. “Photographers in these major cities will now be able to walk into a Calumet store and test drive a Broncolor power pack or a Sinar digital back.”
The addition of Calumet to the Sinar Bron Imaging dealer network doubles the number of locations where the company’s equipment is displayed and sold. Sinar Bron Imaging’s newest products―the Broncolor Verso A2 Power Pack (left) and the Sinar eMotion 75 digital camera back (above)―will be prominently featured throughout the summer at all five Calumet locations.
“Calumet’s target is first and foremost the professional photographer,” said Steve Sammons, Chief Marketing Officer, Calumet Photographic, Inc. “With the addition of Sinar and Broncolor―the Rolls-Royce of the camera world―we’re able to offer our customers the best in the industry.”
“We are confident that our products will bring more high-end photographers into Calumet’s stores, and will help attract advanced amateurs who aspire to the next level,” added Ms. Strobel.
Calumet’s customers will be introduced to Sinar and Broncolor equipment at special in-store events and through activities that focus on training and education.