New York City, N.Y., July 2005—Adorama Camera (www.adorama.com) today announced the launch of the Joe Farace Reporter Backpack that will hold a 17-inch notebook computer and a pro digital SLR with a 100-400mm lens plus accessories.
“While designed for pros, aspiring professionals haven't been overlooked,” said Joe Farace. “The Reporter backpack is not only rugged and will hold lots of gear that digital photographers need today, but the $74.95 price point is so affordable that even new shooters can afford one.”
The Adorama Joe Farace Reporter Backpack measures 18x13x9.8 inches, so it fits within airline carry-on regulations and will fit in an overhead bin. The understated—in any color you want as long as it’s black—design lets you carry your gear in a bag that doesn’t scream, "Steal me!" The main section has room for a digital/pro SLR with a 100-400mm lens attached. Nine repositionable dividers allow you to customize the case for lenses, flash and accessories galore. Heavy padding protects notebook computers up to 17 inches in size.
“I actually fit two digital SLR bodies in the case,” said Joe. “But then my biggest lens is 75-300mm and I don’t keep lenses on the camera bodies.” There are separate sections with pockets for memory cards, card reader, cords, PDA, cell phone, pens, business cards and much, much more. The Joe Farace Reporter Backpack is made of Softex Nylon with lots of padding to protect your gear and has comfortable straps when carrying the case on your back.
The Adorama Joe Farace Reporter Backpack lets you carry all gear in comfort and style. You can shoot, download and transmit—all the gear is at your fingertips. And there are plenty of pockets for memory cards, card readers, cleaning gear, even energy snacks!
“Not every photographer’s needs are the same,” said Joe Farace. That’s why in addition to the Joe Farace Reporter Backpack, Adorama will shortly be launching the Mary Farace Daypack, a smaller version of the Reporter that doesn’t have room for a laptop computer but has room for lots of gear, especially the new smaller breed of digital SLRs. That’s why the new Mary Farace Daypack is perfect for a trip to the zoo, picnics, car shows, or photo safaris. Information on the Mary Farace Daypack will be released later in July.