Editor's Choice:

Find your it, then own it

Don't be all things to all people

Don’t try to be a jack-of-all-trades; you’ll end up a master of none. Define your sustainable competitive advantage and give it a great tagline.

All Marketing Articles

• Find your it, then own it
  Don't be all things to all people
• The power of presents
  Shower your clients with smart holiday gifts
• The Price of Image
  How to establish a high-end niche, image, and prices to match
• The wrap of luxury
  Mink wrap, not shrink wrap
• Brand new day
  Marketing ace Sarah Petty on the importance of a strong identity