Mastering Marketing

Columnist Angela Pointon advises photographers through her company Hand Select Your Clients. She is a photographer and an adjunct professor of photography at Drexel University. Her book is "The Art of a Photo Business."

Follow her links below for free mini-lessons, downloads, and checklists.



Uncover and Share Your Why

Engage clients emotionally by sharing your motivation.

How to Offer Products That Sell

Learn to adopt a product sales strategy.

Make It a Phenomenal Customer Experience

Engage customers in every way.

52 Weeks of Photo Blogging

Use your blog to attract new clients.

Seven Deadly Sales Sins

Stop making these mistakes that are costing you money.

Create a Remarkable Customer Experience

A free guide to making your photography business stand out in a crowded market.

Return on investment guide

Download a free return on investment guide to help you plan your marketing budget.

Craft Your Vision Statement: A Step-by-Step Guide

Grand dreams can be realized if you define them.

25 ideas: Giveaways That Entice Clients

Let potential customers take something helpful from your site

Checklist: How to Infuse Personality into Your Business

Spark yor customer's emotional brain!

How to Use Video as a Marketing Tool

Video doesn't have to be complicated! See how you can use it to enhance in-studio sales.

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