Mastering Marketing

Columnist Angela Pointon advises photographers through her company Steel Toe Images. She is a photographer and an adjunct professor of photography at Drexel University. Her book is "The Art of a Photo Business."

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Seven Deadly Sales Sins

Stop making these mistakes that are costing you money.


August 2014
Create a Remarkable Customer Experience

A free guide to making your photography business stand out in a crowded market.

July 2014
Return on investment guide

Download a free return on investment guide to help you plan your marketing budget.

June 2014
Craft Your Vision Statement: A Step-by-Step Guide

Grand dreams can be realized if you define them.

March 2014
25 ideas: Giveaways That Entice Clients

Let potential customers take something helpful from your site

February 2014
Checklist: How to Infuse Personality into Your Business

Spark yor customer's emotional brain!

January 2014
How to Use Video as a Marketing Tool

Video doesn't have to be complicated! See how you can use it to enhance in-studio sales.

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