Video products, image repair, press books and unique output and display options By Sara Frances, M.Photog.Cr. How can you break even in this economy and even be profitable? Now’s the time to apply technology to the task. You already have...
By Sara Frances, M.Photog.Cr. Think you’re immune to economic downturn because your boutique clients are less affected by ups and downs and will remain faithful buyers? Given the current volatility of the market and social patterns, this is almost certainly...
By Sara Frances, M.Photog.CR.Don’t let your appearance be an afterthought. Clothing and style leave a huge impression—make it a good one.We’re all in the appearance business. For the boutique photographer, showtime means bringing out the best in every client and...
By Sara Frances, M.Photog.Cr.So many small businesses look … well … small. By small I'm referring to a quality that has less to do with physical size and more with appearances, specifically those that are unattractive to high-end boutique clientele....
By Sara Frances, M.Photog.Cr.Use of light creates meaning, defines photographic art and sets the pro apart from the beginner. It is the stock in trade of the boutique photographer. Environmental portraiture and events are rife with difficult lighting conditions that...
In-house computer work and printing or lab services? How to decide what works best for you?By Sara Frances, M.Photog.Cr.Like many other boutique artisans, I want to handle as much of the post-production work as possible. Our theme: integrated imaging from...
By Sara Frances, M.Photog.Cr.Once you’ve acquired the skills and artistic voice to launch a boutique photography business, it should be easy to price jobs and write detailed, binding contracts for a limited number of clients. I’d like to be able...
By Sara Frances, M.Photog.Cr.Are you ready to be a boutique photographer? Can you offer the products and services that command high price? Can you adjust to the business model of working on just a few projects at any one time,...
Defining YourselfBy Sara Frances, M.Photog.Cr. This article inaugurates a year-long monthly series appearing on www.ppmag.com in our Web Exclusives section about the special needs and concerns of boutique photography studios. Frances shares insights on the art and business of the boutique,...
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