Entries from Professional Photographer Magazine Web Exclusives tagged with 'Sara Frances'

Using Technology to Take the Edge Off Recession

Video products, image repair, press books and unique output and display options By Sara Frances, M.Photog.Cr. How can you break even in this economy and even be profitable? Now’s the time to apply technology to the task. You already have...

The Boutique Photographer: Feeling the Pinch

By Sara Frances, M.Photog.Cr. Think you’re immune to economic downturn because your boutique clients are less affected by ups and downs and will remain faithful buyers? Given the current volatility of the market and social patterns, this is almost certainly...

Protecting Your Pixels

By Sara Frances, M.Photog.Cr. Copy and remix. No industry is immune. Competing businesses try to improve on each other’s products or duplicate them outright, seeking greater profit, lower cost basis and market share. Mining the Internet is the norm; search...

The Boutique Photographer: What to Wear

By Sara Frances, M.Photog.CR.Don’t let your appearance be an afterthought. Clothing and style leave a huge impression—make it a good one.We’re all in the appearance business. For the boutique photographer, showtime means bringing out the best in every client and...

The Boutique Photographer: Keeping Up Appearances

By Sara Frances, M.Photog.Cr.So many small businesses look … well … small. By small I'm referring to a quality that has less to do with physical size and more with appearances, specifically those that are unattractive to high-end boutique clientele....

The Boutique Photographer: Learn to Love Strobe

By Sara Frances, M.Photog.Cr.Use of light creates meaning, defines photographic art and sets the pro apart from the beginner. It is the stock in trade of the boutique photographer. Environmental portraiture and events are rife with difficult lighting conditions that...

The Boutique Photographer: Outsourcing or In-House?

In-house computer work and printing or lab services? How to decide what works best for you?By Sara Frances, M.Photog.Cr.Like many other boutique artisans, I want to handle as much of the post-production work as possible. Our theme: integrated imaging from...

Sara Frances Teaches Creative Album Design, May 18-20

Press Release—At the Colorado Imaging Workshops, Sara Frances’ Creative Album Design Mini Session, May 18-20, will teach you to be a Photo Hero. The evolution of computerized design and album manufacturing have catapulted our job as documentarians into chroniclers of...

The Boutique Photographer: Paperwork

By Sara Frances, M.Photog.Cr.Once you’ve acquired the skills and artistic voice to launch a boutique photography business, it should be easy to price jobs and write detailed, binding contracts for a limited number of clients. I’d like to be able...

The Boutique Photographer: How Sweet It Is

By Sara Frances, M.Photog.Cr.Are you ready to be a boutique photographer? Can you offer the products and services that command high price? Can you adjust to the business model of working on just a few projects at any one time,...

The Boutique Photographer: Protecting Your Pixels

An optimistic look at defeating image theftBy Sara Frances, M.Photog.Cr.Copy and remix. No industry is immune. Competing businesses try to improve on each other’s products or blatantly duplicate them outright, seeking greater profit, lower cost basis and market share. Mining...

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