Using senior spokesmodels to brand a campaign
Where to find the customers for his new emphasis on seniors? Christian Michael Bouldin came up with a strategy: He would involve A-list kids to promote his new seniors portrait product, the Real You Collection.
Branding is what distinguishes you from every shutter-snapping fool who wants to make a buck with a camera.
The benefits of photographing anywhere but your studio
What was an incredible image yesterday is acceptable today, and will be passé tomorrow. Portrait photography requires constant evolution through discovery, education and redefinition. The more we know, the larger the repertoire of ideas and techniques we have to portray the personalities of our subjects.
How one studio ensures a bountiful harvest
When clients feel as if they’ve eaten—ordered—enough, they push themselves away from the table and go home satisfied.
There’s certainly something to be said for being brought up a good ol’ Iowa farm girl. We had a daily lesson in marketing when we were told to go out and feed the animals or water the garden. “Remember,” the parents said, “The best crop is the one that has your full attention. The crop that you neglect, dies on the vine.” Ah, such business wisdom